I work at the intersection of human creativity and AI.
As an artist, strategist, and educator, I explore how new tools can help us think differently, work faster, and create bolder stories, visuals, and experiences.

As GEN AI Design Lead at Gitam BBDO, one of Israel’s leading creative agencies, I head the design division and lead the studio’s integration of generative AI. From building creative models to streamlining workflows and developing future-facing design systems I turn innovation into impact.

Alongside my role at Gitam, I also work independently as a speaker, consultant, and workshop facilitator, helping teams, studios, and organizations bring AI into their creative and strategic processes. My sessions are practical, hands-on, and tailored to real business goals showing how AI can save time without compromising on creativity or depth.

I also host a weekly segment on the TV show "The Business Club" on i24 News, where I share cutting-edge AI tools and insights that are reshaping the way we work, communicate, and imagine.

This site is where I share my ideas, tools, prompts, lectures, experiments, and creations all rooted in one belief:

AI isn’t here to replace creativity. It’s here to unlock more of it.